Introduction

Side Hustle Internship 5.0 Bootcamp - Portfolio graphics design team 1

The brand BrainGeek International came about after several deliberation among the team members. Our first task was to select a niche among the several niche given.

Our niche (Education) was achieved through consensus among the members. The sub niche which is a secondary school, also came through the same process. The color of brand was agreed upon and a move was made to develop a brand guide.

The team members were divided into groups to work on different sections of the brand guide. Brand guide include mission, core values, logo, color, typography and icons.

Brand Guide

Brand guide is a digital rule book that specifies every aspect of the look and feel of your brand. A brand guide is an essential instruction, manual on how a brand should be communicated. A brand guide should be easy to read and it begins with the brand mission statement and the tone of voice. A brand guide includes the following: •Tone of voice •Typography •Logo •Color Palette •Other images illustration

Mission statement:

•To improve and promote the positive transformation of students through a well developed curriculum.

•To prepare students to face life's challenges head-on in a disciplined and Godly manner.

•To improve staff development that will become an essential tool in the positive transformation of the society.

Tone of voice:

Educative and positive

"Building, developing and re-shaping positive young minds"

Tagline:

Achieving Excellence Together

Logo

The logo is made up of an academic cap and an open book.

Book

A book is a universal symbol for wisdom and intellect.

Books symbolize intellectual freedom and choice.

The open books is a symbol of learning and knowledge.

Academic Cap

The academic cap signifies Excellence. The cap is also a symbol of intelligence and superiority.

Color

Color is an integral part of brand identity. Consistent use of color reinforces cohesiveness of the brand. The Brand has 3 colors.

Main Color:

Blue #0071BC: Strength, Loyalty, Trustworthiness, Ambition

Secondary Color:

Green #47AE6A: Growth, Healthy environment, Development

Neutral base Color:

White #FFFFFF: Purity, Goodness, Humility, Openness, Hope

Typography

This is a powerful brand tool when used consistently. This set of typeface represent bold and authentic feel to the brand and should be used across all print and web applications.

Headlines:

The Brand uses League Gothic Regular for headlines

Body:

The Brand uses Roboto Medium for the body.

The Brand guide and other designs can be access here

Team Members:

Ngeri Abere, Alade Rachel Oladunni, Irene Osabuohien, Obiora Sophia Kanyitochukwu, Adeboye Bamkole, Ojetunde Naimot Adekemi, Olaoye Boluwatife Elizabeth, Michael Apochi, Showunmi Fatahi, Ruth Eyiwuoluwa.